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1. Auto Appointment Confirmations
ROI: Text the day before reducing no shows
2. Thank you New Client
ROI: Text or Email and combine with a Refer a Friend Promotion
3. We miss you
ROI: Text or Email those who haven’t been back with a promotion and reactivate clients
4. Look at your slow days and text
ROI: Cancelation available at 20% off – maximizing your book
5. AIM QR Code Promotions
ROI: Add a QR code to text landing on a promotion on Facebook or Web site. Combine with Thank you and We Miss You promotions. Poster at Front Desk for Refer a Friend QR scan
6. Select anything in VCS databases
ROI: Everyone who has had cut but no color, promote color shampoo for everyone with color, everyone buying a certain brand, clients who spent the most money and the list goes on
7. Promotions for every Holiday
ROI: Father’s Day can build a larger men’s clientele, partner with your vendors for Holiday give always, Sweetheart promotions on Valentines and the list goes on
8. Improve presence on Social Media Text a promotion that lands on Facebook and updates Twitter
9. Build a new service provider book
ROI: Text or email an acquired prospect list with a 50% off the first appointment and then measure retention
10. Know how well you did reports
ROI: AIM will track who opened and Virtual will track who came in based on sales providing measurement information to do it again or tweak
11. Implement Virtual Points
ROI: Promote through reward points versus hard dollars. Studies have proven clients spend 20% more. You can design your points system to only give away 2% using Virtual’s design your own rewards and membership module
12. Double points on Tuesday
ROI: Pick your slow days and give away double points maximizing your book
13. Buy 2 products for double points
ROI: Increase retail dollars on today’s ticket